Company: Nautilus Lifeline, the sister company of Nautilus Liveaboards and creator of the pioneering marine rescue radio for divers.
Role: Spearheaded the design of the pouch and packaging for the Marine Rescue GPS, overseeing every stage from concept to final execution. This included developing the product name logo, crafting the packaging design (both structural elements and graphics), and conceptualizing two distinct pouches—one made of silicone and the other from fabric. The goal was to create a versatile and functional product, tailored specifically for divers, while ensuring its aesthetic appeal throughout the design process.
Collaborated closely with manufacturers in China throughout the entire process of designing the packaging and pouches for the Marine Rescue GPS. This involved working together to ensure that not only were the designs visually appealing, but also fully functional for the product. From checking initial samples to implementing necessary modifications, I oversaw the process to ensure that the final products met our standards. Through this collaborative effort, we successfully produced products ready for the market.
Packaging Design
Objectives: Design a packaging structure that ensures durability and ease of use while protecting the Marine Rescue GPS device.
Considerations:
Protection: Ensure the packaging shields the device from physical damage during transport.
Functionality: Design for easy opening and secure placement of the GPS unit.
Sustainability: Explore eco-friendly materials to minimize environmental impact.
Graphic Design
Objectives: Create a visually appealing design that clearly communicates the product’s features and benefits.
Elements:
Branding: Incorporate Nautilus LifeLine’s branding elements, including logo, color scheme, and typography.
Informational Graphics: Develop clear and informative graphics that highlight key features and usage instructions.
Visual Appeal: Use high-quality images and graphics to attract and engage potential customers.
Pouch Design
Objective: Design a functional and aesthetically pleasing pouch to house the Marine Rescue GPS.
Features:
Durability: Ensure the pouch is made from materials that offer protection and are resistant to water and wear.
Convenience: Include features such as easy access, secure closures, and adjustable straps for user convenience.
Branding and Design: Align the pouch design with the overall product branding and packaging aesthetic.