Company: Beersheba Calcium Hub
Beersheba Calcium Hub, based in Coquitlam, is a distributor for Marah Natural Company, aiming to reach a multilingual customer base in English, Chinese, and Korean to support dealers across the Lower Mainland.
Role: I developed a range of marketing materials—including infographics, educational booklets, and brochures—to effectively communicate scientific information to customers and support sales efforts. I also managed third-party video production, providing graphic designs, icons, and drafting the entire script. Additionally, I oversaw website development, contributed to graphic icons and designs, and provided ongoing maintenance after launch.
Video Production Directing
Managed third-party video production from concept to completion, ensuring the video aligned with brand messaging and marketing objectives. Provided graphic designs, custom icons, and visual elements to enhance storytelling and maintain brand consistency throughout the video. Drafted the entire script to effectively communicate complex information in a clear, engaging way. Coordinated closely with the production team to oversee editing, refine visuals, and ensure the final product met high-quality standards for both online and offline distribution.
Website Design Directing & Maintenance
Oversaw website development from initial concept to launch, ensuring the design aligned with brand identity and usability goals. Contributed custom graphic icons, layouts, and design elements to enhance visual appeal and functionality. After the launch, provided ongoing maintenance in WordPress, regularly updating content, troubleshooting technical issues, and optimizing the site’s performance to keep it current and user-friendly.
